Property Copywriter & Interior Design Content Writer
What do I do?
In a nutshell, I write for businesses. I can create compelling copy for your company, whether that’s for a website, brochure, press release or blog. When we work together, I'll take time to get to know your brand, your USPs, your target market and your customer. Then, based on this information, I'll create engaging, persuasive copy that will strengthen your connection with your customer and drive sales.
Why choose me?
With more than 20 years’ experience in the magazine, PR and copywriting industries, I am well placed to communicate your company’s unique message. Drawing on my experience as a journalist writing for magazines such as House Beautiful, Real Homes and Ideal Home, I specialise in the property and interiors sector.
As a property copywriter, I write brochures for property developers, estate agents and house builders, and as an interiors copywriter I create blogs and other content for interior designers and retailers. Advertising agencies also bring me on board to work on projects for their high profile property and interiors clients.
Despite my extensive experience, there's always so much more to learn. I invest in continued professional development including training sessions and mentoring. I attend conferences such as CopyCon, the leading annual event for the UK copywriting industry, and I take part in regular training webinars run by ProCopywriters. I've been mentored by one of the biggest names in UK copywriting, and always ensure I'm up to speed with the rapidly-changing interiors and construction industries.
What services do I offer?
I can provide targeted copy and content for:
* websites * about pages * service pages * blog posts * brochures * press releases * white papers * lead magnets * testimonials * case studies * articles * newsletters * product descriptions *
Property Copywriting
For your real estate copywriting needs, I can work with you to create persuasive, engaging copy that will speak to your clients' distinct requirements. With more than 20 years’ experience of property writing behind me, I've worked as a journalist for national homes magazines as well as a property copywriter for a range of prestigious clients. I work regularly for direct clients such as property developers, architects and construction companies, as well as for high level media agencies.
Interiors Copywriting
Whether you need words for your design, fabric or paint business, I can help. My background is in journalism, PR and marketing, so I have extensive experience writing for national interiors magazines as well as crafting client copy. I can help with blogs, case studies, press releases, editorial articles, web copy, brochure copy, lead magnets and awards entries. I have a solid understanding of the interiors industry, having worked with many well-known interior designers, makers and retailers over the last decade.
What do my clients say
‘I’ve worked with Lucy across six brochure projects for Grace Homes. As ever, Lucy goes above and beyond to get to the heart of what we're offering to create a brochure that speaks directly and effectively to our prospective buyers. She has a real way with words and I would happily recommend her to any of my contacts in the property industry.'
Juliet Mumford, Marketing Manager, Grace Homes
How does it work?
Get in touch to arrange an initial chat over the phone or via Zoom. Once I have an understanding of your copywriting needs, I will draw up a proposal for your project. As soon as that's agreed, I'll push on with the consultation and research phase, before creating your bespoke copy. Just drop me an email here and we can start the ball rolling.
Who are my clients?
Most of my clients are in the interiors and property sector because that's my specialist area. On the property copywriting side, I write brochures for construction companies, web copy for house builders, and blogs for property managers. Property companies I've worked for include Berkeley Group, Savills, Hill Group and Weston Homes. For the interiors sector, I've written for household name paint and fabric brands, international manufacturers and high profile interior designers.
If you bring me on board to help with your property copywriting or interiors content requirements, the high quality copy I create will help attract and retain new customers for your business or product.